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January 27.2026
2 Minutes Read

Understanding Pat McGrath Labs' Chapter 11 Bankruptcy and What It Means for Makeup Lovers

Elegant woman in black gown at stylish event with daisies.

The Shifting Sands of Pat McGrath Labs: A Bankruptcy Story

Pat McGrath Labs, a once-celebrated beauty powerhouse founded by the legendary makeup artist Dame Pat McGrath, filed for Chapter 11 bankruptcy on January 22, 2026. This filing highlights the turmoil faced by beauty brands in an evolving marketplace as it navigates its financial restructuring amidst a challenging retail landscape.

Understanding Chapter 11 Bankruptcy and Its Implications

Chapter 11 bankruptcy is often seen as a way for companies to reorganize their debts while continuing to operate. In Pat McGrath Labs' case, there's hope that this move will allow the brand to emerge stronger. Despite the grim news, the company reassured its customers that business operations would continue as usual during the restructuring process. This resonates with other brands like Revlon and Forma Brands, who found ways to regain stability post-bankruptcy.

The Rise and Fall of a Beauty Icon

Founded in 2015, Pat McGrath Labs was heralded for innovative products like the iconic Gold 001, and quickly gained significant backing, once valued at over $1 billion with substantial investment from private equity firm Eurazeo Brands. However, internal challenges and market fluctuations have changed the narrative, driving the brand's valuation as low as $174 million. These missteps serve as cautionary tales about the pressures artists face when transitioning from creative endeavors to commercial operations.

Lessons from Bankruptcy: What Every Makeup Lover Should Know

Beauty enthusiasts should pay attention to Pat McGrath Labs’ story as it highlights that even successful brands can falter without clear operational strategies and a balanced pricing approach. The brand struggled with how to price its eyeshadows to ensure repeat purchases and faced challenges in launching timely, trend-responsive products. This serves as a reminder that in a fast-paced beauty industry, operational clarity and consumer engagement remain crucial.

Community and Commitment: A Future Vision

Through the bankruptcy, Pat McGrath remains committed to her community of makeup lovers, pledging $1 million to pay vendors and employees as a demonstration of her investment in the brand's future. Fans should take solace knowing that they can continue purchasing products while the brand navigates its transformation. As a creative force, McGrath's presence in the industry fosters hope for innovative, boundary-pushing products that resonate with the community.

What Lies Ahead: A Transformative Journey

The journey of Pat McGrath Labs continues to unfold, with potential shifts in ownership and drastic changes on the horizon. Rumors suggest that McGrath, also a creative director for Louis Vuitton, may find a way to renew focus on her brand. Ultimately, this bankruptcy filing may become a defining moment, leading to a renewed and revitalized presence in the beauty world wherein the artistry that propelled the brand to fame reignites.

As we watch this transformative process, we encourage makeup fans to stay connected with the brand, supporting it through its transitions. Who knows? This could lead to a comeback story that deadlocks passion and artistry in the beauty sphere.

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02.20.2026

Revealed: Best Self-Tanners for a Sun-Kissed Glow All Year Round!

Update Unlock Your Best Glow: The Rise of Self-Tanners As the world becomes increasingly aware of the dangers of sun exposure, self-tanner products have skyrocketed in popularity among beauty enthusiasts. Not only do they offer a quick, sun-kissed glow, but they also offer a safe alternative to sunbathing, eliminating concerns around skin damage, including wrinkles and cancer. With the advent of innovative formulations, including mousse, lotions, and wipes, self-tanners can cater to every skin type and preference. Top Picks for Every Skin Type Each self-tanner promises that enviable golden glow, yet not all deliver equally. Recent evaluations have categorized top performers in various segments, reflecting the evolving landscape of self-tanning products. For instance, choices like Dolce Glow's Lusso Self-Tanning Mousse and the St. Tropez Self Tan Express Bronzing Mousse are leading the way for their ease of application and natural finish. Experts recommend these options not just for their color payoff but also for their skin-loving ingredients, ensuring the tan enhances the skin's appearance instead of drying it out. A New Standard of Quality The recent reviews and testing of self-tanners highlight an exciting trend: consumers are becoming more educated and discerning about what they apply on their skin. No longer are customers settling for products that leave them streaky or with an orange hue. Items such as Jergens Natural Glow Daily Moisturizer and Bondi Sands Self-Tanning Foam have garnered accolades for providing a gradual, buildable tan that's easy to maintain, ideal for novices and seasoned tanners alike. Healthy Ingredients, Happy Skin Today’s must-have self-tanners incorporate more than just effective coloring agents. They also focus on hydration and skin nourishment. Products enriched with ingredients like aloe vera, hyaluronic acid, and vitamins E and C not only help achieve an even tan but also work to keep skin moisturized and healthy. As Katherine Louie from Forbes notes, these hydrating elements are crucial as they prevent the dreaded patchiness that often comes with fading self-tanners. Expert Tips for a Flawless Application No self-tanner can look great without the proper application techniques. Exfoliation before applying any self-tanner is essential to create an even surface. Skipping this step can lead to uneven color development, particularly in dry areas like elbows and knees. Furthermore, the use of self-tanning mitts can also help minimize streaking and enhance the overall finish. For those new to self-tanning, starting with a gradual product, such as Jergens or St. Tropez, allows for a trial-and-error phase where you can adjust color depth without a significant commitment. Embrace Your Glow, Year-Round While summer is often associated with a bronzed look, self-tanners allow individuals to maintain a sun-kissed glow all year round. Products like Tan-Luxe's Hydrating Self-Tan Water help create a believable tan that is both natural-looking and hydrating, making it perfect for winter months or for those who prefer not to tan in sun exposure. As self-tanners continue to evolve, they deliver the much-desired glow safely and effectively. With the myriad of options available today, it’s clear that incorporating the right self-tanner into your beauty routine can not only enhance your appearance but is also a significant step towards caring for your skin.

02.17.2026

The Allure Readers’ Choice Awards: Your Guide to Voting and Categories

Update Understanding the Allure Readers’ Choice Awards The Allure Readers’ Choice Awards serve as a beacon in the beauty industry, celebrating the very products that make readers feel confident and beautiful. Every February, Allure invites its devoted audience to vote for their favorite hair, skin, and makeup products, leading to a curated list of winners that reflects true consumer satisfaction. The Voting Process: How It Works Voting in the Allure Readers’ Choice Awards is a user-friendly experience designed to capture genuine opinions from their readers. The poll features over 500 products across multiple categories, from skincare essentials to makeup must-haves. With many new categories added over the years—such as K-beauty and Favorite Indie Brand—the awards continue to evolve and stay relevant in the ever-changing beauty landscape. Why Readers’ Choices Matter For readers, having a say in which products get recognized not only empowers them but also influences trends within the industry. It’s a reflection of their preferences and trust in Allure’s editorial standards, which emphasize integrity and quality. With real voices behind the votes, readers can take comfort that awards won’t just go to the loudest advertisements but to products that genuinely work. The Nomination Criteria Explained Gone are the days when products could blindly enter competitions. The nominees for the Allure Readers' Choice Awards are carefully curated. Each category draws from winners of past awards, insights from beauty experts, and popular picks from retailers like Ulta and Sephora. This thorough selection process ensures that only the best products are presented for voting, which fosters trust and excitement among voters. Inclusivity and Community Engagement The Allure Readers’ Choice Awards emphasize inclusivity by acknowledging not just the best products but also the content creators who shape the beauty conversation. By including notable beauty influencers, Allure acknowledges the diverse community that shares opinions and advice, making the voting process even more engaging for participants. This is more than just an awards show; it’s a celebration of beauty’s broad spectrum. Final Thoughts: Your Vote Counts! The Allure Readers' Choice Awards are not just an industry staple; they represent a collective voice of beauty enthusiasts everywhere. Whether you're passionate about a must-have skincare product or a cult-favorite lipstick, every vote counts. So, don’t forget to cast your ballot in the upcoming voting period to ensure your favorites get the recognition they deserve! If you want to participate in the magic of beauty recognition, visit allure.com/vote during the voting period—your opinions can help shape the future of beauty!

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