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December 07.2025
3 Minutes Read

Get Ready for 2026: Makeup Trends Marking a Colorful Vibe Shift

Models showcasing colorful makeup trends 2026 with diverse styles.

Embrace the Makeup Renaissance of 2026

The world of makeup is taking a vibrant turn in 2026, as colors burst onto the scene, signaling a colorful vibe shift that goes beyond just aesthetics. It's an era characterized by personal expression and the celebration of individuality. Unsurprisingly, makeup lovers have started to create looks that reflect their personalities rather than adhering strictly to fleeting trends. This emphasis on fun and the playful aspect of makeup is garnering attention across social media platforms and runways alike.

Color, Texture, and Individuality Come to the Fore

According to Kaitlin Rinehart, Ulta's vice president of merchandising, we're witnessing a shift from neutral shades towards vibrant color payoffs. As runways showcased rainbow-hued eye shadows and pastel lips, makeup experts echoed a burgeoning appreciation for artistry that evokes emotional expressions rather than corrective techniques. Makeup artist Alex Levy noted that online aesthetics are diversifying, as distinct subcultures of personal style flourish.

This newfound passion for individuality may have roots in nostalgia, with both millennials and Gen Z gravitating towards bold looks reminiscent of the early 2000s, alongside hints of '80s pop culture. As we step into 2026, expect to channel your inner artist with flamboyant colors, glittering textures, and a playfulness in makeup routines.

Makeup Trends from the Past Meet the Future

The revival of '90s grunge and goth aesthetics in late 2025 is a prelude to an energetic resurgence of playful looks that left impact in past decades. From the dreamy, pastel complexions of the '80s to the glamorous full-glam aesthetics of 2016, makeup is embracing the cyclical nature of trends, with new takes on familiar styles.

For example, while '80s-style bright blush and bold eye makeup are making bold statements, these trends come paired with modern interpretations—a fusion of nostalgia and newness that makes it relatable yet fresh. Makeup artists like Lauren Andersen emphasize the importance of a polished appearance, but with an intentional, effortless vibe that embraces authenticity.

The Beauty in Imperfection

As consumers become more inclined to experiment, there is a clear drive for creativity that embraces imperfections, giving way to the rise of ‘tired, messy girl’ aesthetics, according to makeup artist Alexandra French. This emerging trend encourages users to be adventurous with makeup—think playful, sculpted looks complemented by colorful eyeliner. The more you step outside standard beauty norms, the more fun you can bring into your makeup routine.

This shift signals not only a preference for vibrant shades but also an overall desire for a more positive relationship with beauty, one that fosters confidence and self-expression. With vibrant palettes and shimmering highlights dominating the market, your makeup drawer might resemble a treasure chest rather than a carefully curated collection of products.

Inclusive Perspectives in the Makeup Sphere

While 2026 promises to deliver an explosion of colors and textures, it also presents an opportunity to explore diverse beauty standards. The industry is recognizing the need for inclusivity, moving away from one-size-fits-all products and toward customizable options that resonate with various lifestyles and personal stories.

What remains consistent is the emphasis on skin as the primary focus for makeup. Artists stress lightweight foundations that enhance rather than mask, bridging the gap between skincare and makeup in a harmonious balance that prioritizes healthy, glowing skin.

As you prepare for the new year, embrace the upcoming makeup trends. Explore how past aesthetics can marry with modern styles and challenge yourself to play with colors and textures that resonate with your own identity. Remember, beauty is about self-expression, and there's no better time than now to showcase who you truly are.

Are you ready to dive into this colorful makeup journey? Make 2026 your year of experimentation, creativity, and self-love through vibrant self-expression!

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02.20.2026

Revealed: Best Self-Tanners for a Sun-Kissed Glow All Year Round!

Update Unlock Your Best Glow: The Rise of Self-Tanners As the world becomes increasingly aware of the dangers of sun exposure, self-tanner products have skyrocketed in popularity among beauty enthusiasts. Not only do they offer a quick, sun-kissed glow, but they also offer a safe alternative to sunbathing, eliminating concerns around skin damage, including wrinkles and cancer. With the advent of innovative formulations, including mousse, lotions, and wipes, self-tanners can cater to every skin type and preference. Top Picks for Every Skin Type Each self-tanner promises that enviable golden glow, yet not all deliver equally. Recent evaluations have categorized top performers in various segments, reflecting the evolving landscape of self-tanning products. For instance, choices like Dolce Glow's Lusso Self-Tanning Mousse and the St. Tropez Self Tan Express Bronzing Mousse are leading the way for their ease of application and natural finish. Experts recommend these options not just for their color payoff but also for their skin-loving ingredients, ensuring the tan enhances the skin's appearance instead of drying it out. A New Standard of Quality The recent reviews and testing of self-tanners highlight an exciting trend: consumers are becoming more educated and discerning about what they apply on their skin. No longer are customers settling for products that leave them streaky or with an orange hue. Items such as Jergens Natural Glow Daily Moisturizer and Bondi Sands Self-Tanning Foam have garnered accolades for providing a gradual, buildable tan that's easy to maintain, ideal for novices and seasoned tanners alike. Healthy Ingredients, Happy Skin Today’s must-have self-tanners incorporate more than just effective coloring agents. They also focus on hydration and skin nourishment. Products enriched with ingredients like aloe vera, hyaluronic acid, and vitamins E and C not only help achieve an even tan but also work to keep skin moisturized and healthy. As Katherine Louie from Forbes notes, these hydrating elements are crucial as they prevent the dreaded patchiness that often comes with fading self-tanners. Expert Tips for a Flawless Application No self-tanner can look great without the proper application techniques. Exfoliation before applying any self-tanner is essential to create an even surface. Skipping this step can lead to uneven color development, particularly in dry areas like elbows and knees. Furthermore, the use of self-tanning mitts can also help minimize streaking and enhance the overall finish. For those new to self-tanning, starting with a gradual product, such as Jergens or St. Tropez, allows for a trial-and-error phase where you can adjust color depth without a significant commitment. Embrace Your Glow, Year-Round While summer is often associated with a bronzed look, self-tanners allow individuals to maintain a sun-kissed glow all year round. Products like Tan-Luxe's Hydrating Self-Tan Water help create a believable tan that is both natural-looking and hydrating, making it perfect for winter months or for those who prefer not to tan in sun exposure. As self-tanners continue to evolve, they deliver the much-desired glow safely and effectively. With the myriad of options available today, it’s clear that incorporating the right self-tanner into your beauty routine can not only enhance your appearance but is also a significant step towards caring for your skin.

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The Allure Readers’ Choice Awards: Your Guide to Voting and Categories

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