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October 08.2025
3 Minutes Read

Discover the Biggest Prime Day Beauty Deals of 2025 to Elevate Your Routine

Award-winning beauty products and portrait collage for Amazon Prime Day beauty deals 2025.

Get Ready for Amazon Prime Day Beauty Bonanza!

It’s that magical time of year again—Amazon Prime Day is back, and beauty enthusiasts, it's time to get your shopping lists ready! From October 7 to October 8, 2025, the beauty deals are rolling in, bringing discounts that are too good to ignore! These two days are your chance to snag some of the highest-rated products, many of which have received 2025 Best of Beauty awards. Whether you’re aiming to revamp your skincare routine or exploring the latest makeup trends, the selection has something for everyone.

Why You Shouldn't Wait!

Deals are going fast, and beauty picks often sell out quickly. A few favorites already causing a buzz include La Roche-Posay's Toleriane Hydrating Gentle Face Cleanser, now only $15, and the Revlon One-Step Volumizer Plus, slashed from $70 to just $42. Proven effective, these editor-approved items are beloved by many and are winning hearts (and skin) everywhere! With Prime Day offering up to 40% off on reputable brands like L'Oréal, Elemis, and Weleda, the time to act is now!

Best Deals at Your Fingertips

What’s leading the charge in beauty products? Let’s explore! 2025’s Best of Beauty winners are front and center this Prime Day. Featured gems like the Elemis Superfood Facial Oil, packed with nature’s best oils (sweet almond, broccoli, and rose hip) will ensure your skin radiates with a healthy glow. Make sure to check out the L'Oreal Paris Infallible 3-Second Setting Spray for long-lasting makeup—an editor's top recommendation! All these and more are just a click away in the Allure Amazon Storefront where you can easily find your favorites.

Summer Skin Care On Sale

With fall coming, refreshing your skincare regime is crucial. Beauty of Joseon Revive Eye Serum, which is now only $14, can brighten tired undereyes, especially helpful after those long summer nights. Also, don’t miss the Cosrx Snail Mucin Power Repairing Essence, priced at an incredible $13—perfect for functioning as a skin barrier boost! Regular savings on effective skincare can turn into a real win for your beauty routine.

Your Chance to Shine

Getting fabulous beauty products at an incredible discount is an opportunity no one wants to miss. Whether you're stocking up on hair care essentials like the Mielle Organics Rosemary Mint Strengthening Oil ($8) or makeup staples like the IT Cosmetics CC Cream ($28), it's time to fill your cart. Remember, these deals might not last, and some favorites will sell out quicker than you think!

Time to Treat Yourself!

Prime Day is not just about saving money—it's about treating yourself to products that make you feel confident and beautiful. The editors at Allure have curated a collection that ranges from trusted skin care to innovative makeup solutions. Make sure you prepare your credit card for a 48-hour shopping spree that could rejuvenate your beauty collection and perhaps even become annual tradition for you and your friends!

Don't Wait—Shop the Deals!

Click through and treat yourself to a mini beauty haul. The savings, the products, the confidence—it's all there waiting for you this Amazon Prime Day! Happy shopping!

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02.20.2026

Revealed: Best Self-Tanners for a Sun-Kissed Glow All Year Round!

Update Unlock Your Best Glow: The Rise of Self-Tanners As the world becomes increasingly aware of the dangers of sun exposure, self-tanner products have skyrocketed in popularity among beauty enthusiasts. Not only do they offer a quick, sun-kissed glow, but they also offer a safe alternative to sunbathing, eliminating concerns around skin damage, including wrinkles and cancer. With the advent of innovative formulations, including mousse, lotions, and wipes, self-tanners can cater to every skin type and preference. Top Picks for Every Skin Type Each self-tanner promises that enviable golden glow, yet not all deliver equally. Recent evaluations have categorized top performers in various segments, reflecting the evolving landscape of self-tanning products. For instance, choices like Dolce Glow's Lusso Self-Tanning Mousse and the St. Tropez Self Tan Express Bronzing Mousse are leading the way for their ease of application and natural finish. Experts recommend these options not just for their color payoff but also for their skin-loving ingredients, ensuring the tan enhances the skin's appearance instead of drying it out. A New Standard of Quality The recent reviews and testing of self-tanners highlight an exciting trend: consumers are becoming more educated and discerning about what they apply on their skin. No longer are customers settling for products that leave them streaky or with an orange hue. Items such as Jergens Natural Glow Daily Moisturizer and Bondi Sands Self-Tanning Foam have garnered accolades for providing a gradual, buildable tan that's easy to maintain, ideal for novices and seasoned tanners alike. Healthy Ingredients, Happy Skin Today’s must-have self-tanners incorporate more than just effective coloring agents. They also focus on hydration and skin nourishment. Products enriched with ingredients like aloe vera, hyaluronic acid, and vitamins E and C not only help achieve an even tan but also work to keep skin moisturized and healthy. As Katherine Louie from Forbes notes, these hydrating elements are crucial as they prevent the dreaded patchiness that often comes with fading self-tanners. Expert Tips for a Flawless Application No self-tanner can look great without the proper application techniques. Exfoliation before applying any self-tanner is essential to create an even surface. Skipping this step can lead to uneven color development, particularly in dry areas like elbows and knees. Furthermore, the use of self-tanning mitts can also help minimize streaking and enhance the overall finish. For those new to self-tanning, starting with a gradual product, such as Jergens or St. Tropez, allows for a trial-and-error phase where you can adjust color depth without a significant commitment. Embrace Your Glow, Year-Round While summer is often associated with a bronzed look, self-tanners allow individuals to maintain a sun-kissed glow all year round. Products like Tan-Luxe's Hydrating Self-Tan Water help create a believable tan that is both natural-looking and hydrating, making it perfect for winter months or for those who prefer not to tan in sun exposure. As self-tanners continue to evolve, they deliver the much-desired glow safely and effectively. With the myriad of options available today, it’s clear that incorporating the right self-tanner into your beauty routine can not only enhance your appearance but is also a significant step towards caring for your skin.

02.17.2026

The Allure Readers’ Choice Awards: Your Guide to Voting and Categories

Update Understanding the Allure Readers’ Choice Awards The Allure Readers’ Choice Awards serve as a beacon in the beauty industry, celebrating the very products that make readers feel confident and beautiful. Every February, Allure invites its devoted audience to vote for their favorite hair, skin, and makeup products, leading to a curated list of winners that reflects true consumer satisfaction. The Voting Process: How It Works Voting in the Allure Readers’ Choice Awards is a user-friendly experience designed to capture genuine opinions from their readers. The poll features over 500 products across multiple categories, from skincare essentials to makeup must-haves. With many new categories added over the years—such as K-beauty and Favorite Indie Brand—the awards continue to evolve and stay relevant in the ever-changing beauty landscape. Why Readers’ Choices Matter For readers, having a say in which products get recognized not only empowers them but also influences trends within the industry. It’s a reflection of their preferences and trust in Allure’s editorial standards, which emphasize integrity and quality. With real voices behind the votes, readers can take comfort that awards won’t just go to the loudest advertisements but to products that genuinely work. The Nomination Criteria Explained Gone are the days when products could blindly enter competitions. The nominees for the Allure Readers' Choice Awards are carefully curated. Each category draws from winners of past awards, insights from beauty experts, and popular picks from retailers like Ulta and Sephora. This thorough selection process ensures that only the best products are presented for voting, which fosters trust and excitement among voters. Inclusivity and Community Engagement The Allure Readers’ Choice Awards emphasize inclusivity by acknowledging not just the best products but also the content creators who shape the beauty conversation. By including notable beauty influencers, Allure acknowledges the diverse community that shares opinions and advice, making the voting process even more engaging for participants. This is more than just an awards show; it’s a celebration of beauty’s broad spectrum. Final Thoughts: Your Vote Counts! The Allure Readers' Choice Awards are not just an industry staple; they represent a collective voice of beauty enthusiasts everywhere. Whether you're passionate about a must-have skincare product or a cult-favorite lipstick, every vote counts. So, don’t forget to cast your ballot in the upcoming voting period to ensure your favorites get the recognition they deserve! If you want to participate in the magic of beauty recognition, visit allure.com/vote during the voting period—your opinions can help shape the future of beauty!

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